Making designs that matter

Hi, I’m Masna Bin Umeed, a Digital Designer based in Islamabad, Pakistan

Currently working as a Product Designer at Polly

Reach out at
masna photo


Web and Mobile App Design

Slick UI designs that are actually ‘codable’, responsive and uncompromising on experience.

Conversion Rate Optimization

Get the most out of your product’s funnels with analytics, research and testing.

Design Systems

Make your brand stand out, consistent across mediums and memorable.

Front-end Development

Writing scalable and modular HTML & CSS code that is pixel perfect to the design.


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mauqa online

iOS/Android app design • Conversion rate optimization

Redesigning a booking experience to improve feedback and choice

I made the booking form dynamic with instant feedback to the user at each step of the journey, resulting in a 6x increase in bookings.

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mauqa online

Service design

Automating communication for low-literate and offline workers

I translated native mobile app functionalities onto feature phone's capabilities using automated voice calling.

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mauqa online

Web app design • Conversion Rate Optimization

Improving the conversion rate for online insurance purchase

Using qualitative and quantitative analysis, I identified and fixed drop-offs in the conversion funnel for travel insurance purchase.

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  • Service design
  • Interface design
  • User research
  • User testing
  • Wireframing
  • Prototyping
  • User interviews
  • Product sprints
  • Product strategy
  • Design systems
  • HTML & CSS
  • Conversion Rate Optimization
  • Search Engine Optimization
  • MySQL queries
  • Brand identity
  • Illustrations


  • Sketch
  • Figma
  • Adobe XD
  • Adobe Photoshop
  • Invision
  • Webflow
  • MySQL Workbench
  • Maze (User testing)