Hi there, I’m Masna

A holistic designer looking at the bigger picture, from ideation to execution, and everything in between

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Projects

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catapult learning

Centralizing the class scheduling process to offer more context and visibility

Incorporating user interviews, user flows, wireframing, and prototyping to designs a scheduler tool, within a timeframe of six weeks.

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catapult learning

Enabling BMW owners to effortlessly purchase Verizon Connected Car plans

Designing a microsite that continues from the MyBMW app to quickly view and buy Connected Car plans for BMW customers and their families.

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Polly

Optimizing a form experience for both new and power users

Using smart defaults and progressive disclosure to minimize a comprehensive create form, resulting in a 35% improvement in completion rate.

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Mauqa Online

Automating communication for low-literate and offline workers

Translating native mobile app functionalities onto feature phone's capabilities using automated voice calling.

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V2X Network

Unified Fleet and Job Management Portal

Utilizing Jobs-To-Be-Done framework to unify Fleet and Job management under one consolidated portal.

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Services

Web and Mobile Design

Slick UI designs that are actually ‘codable’, responsive and uncompromising on experience.

Conversion Rate Optimization

Get the most out of your product’s funnels with analytics, research and testing.

Design Systems

Make your brand stand out, consistent across mediums and memorable.

Front-end Development

Writing scalable and modular HTML & CSS code that is pixel perfect to the design.

Skills

  • User Experience (UX) design
  • User Interface (UI) design
  • Prototyping
  • Wireframing
  • Design Systems
  • Web Accessibility
  • HTML & CSS
  • Conversion Rate Optimization
  • Service Design
  • Conceptual Modelling
  • Discovery Research
  • Service Blueprinting
  • User Flows
  • Information Architecture
  • User Testing

Tools

  • Figma, Sketch & Framer
  • Adobe Creative Cloud
  • Miro, FigJam & Mural
  • Webflow
  • Google Analytics & Amplitude
  • Maze (User testing)
  • Visual Studio & Github
  • MySQL Workbench
About me