In-app microsite

Enabling BMW owners to effortlessly purchase Verizon Connected Car plans

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Brand

Verizon

Summary

Designing a microsite that continues from the MyBMW app to quickly view and buy Connected Car plans for BMW customers and their families.

My role

  • User flows
  • Interface design
  • Prototyping
  • Design System Implementation

Verizon approached Method to help them design a microsite that allows BMW customers to purchase a Verizon Connected Car plans from the BMW app. The microsite opens a web experience inside the BMW mobile app where Verizon customers can sign in, view offers, subscribe and manage Connected Car plans.

I was assigned as the Design Lead for the project. I worked in a team of 4 along with the stakeholders from Verizon to deliver designs in 5 weeks. This involved client workshops, making process diagrams, utilizing Verizon's design sytem and creating a clickable prototype. The final designs were presented to the Verizon Connected Car leadership to a positive reception.

The microsite was developed and launched for BMW customers in June 2023. Check out the official press release below.

verizon press release
View Official Press Release