For me, design is all the decisions around us. I like to find design in everything, whether it’s a sign, a system, or a city. I like to imagine how things can be better.

Over the past 8 years, my experience has spanned accross the public sector, enterprises, consultancies, and startups.

Work Experience

  • Independent Design Consultant
    Nov 2023 - Present
  • Code for Pakistan
    UX Strategist
    Islamabad Oct 2024 - Present
  • Method
    Senior Product Designer
    New York Jan 2022 - May 2023
  • Polly
    Product Designer
    Remote Sep 2020 - Aug 2021
  • Mauqa Online
    Product Designer
    Islamabad May 2019 - Sep 2020
  • EasyInsurance
    Product Manager
    Islamabad Sep 2017 - May 2019
  • Connectavo GmbH
    Junior UI / UX Designer
    Lahore Aug 2016 - Aug 2017

Skills

  • User Experience (UX) design
  • User Interface (UI) design
  • Prototyping
  • Wireframing
  • Design Systems
  • Web Accessibility
  • HTML & CSS
  • Conversion Rate Optimization
  • Service Design
  • Conceptual Modelling
  • Discovery Research
  • Service Blueprinting
  • User Flows
  • Information Architecture
  • User Testing

Tools

  • Figma, Sketch & Framer
  • Adobe Creative Cloud
  • Miro, FigJam & Mural
  • Webflow
  • Google Analytics & Amplitude
  • Maze (User testing)
  • Visual Studio & Github
  • MySQL Workbench

Playground

Painting and drawing

painting or drawing painting or drawing painting or drawing painting or drawing painting or drawing painting or drawing painting or drawing

Interests

  • Painting & sketching
  • Urbanism, walkability and mobility
  • Coffee & espresso science
  • Vinyl collection and live music
  • Taking stuff apart and fixing things
  • Football leagues
  • Plant care