Masna Bin Umeed

For me, design is all the decisions around us. I look for design in everything, whether it’s a sign, a system, or a city. I like to imagine how things can be better.

Over the past nine years, I've worked across the public sector, enterprises, consultancies, and startups in both Pakistan and the US.

Work Experience

  • Ideate Innovation
    UX Design Lead
    Islamabad May 2025 - Present
  • Code for Pakistan
    UX Strategist
    Islamabad Oct 2024 - Apr 2025
  • Method
    Senior Product Designer
    New York Jan 2022 - May 2023
  • Polly
    Product Designer
    Remote Sep 2020 - Aug 2021
  • Mauqa Online
    Product Designer
    Islamabad May 2019 - Sep 2020
  • EasyInsurance
    Product Manager
    Islamabad Sep 2017 - May 2019
  • Connectavo GmbH
    Junior UI / UX Designer
    Lahore Aug 2016 - Aug 2017

Skills

  • User Experience (UX) design
  • User Interface (UI) design
  • Prototyping
  • Wireframing
  • Design Systems
  • Web Accessibility
  • HTML & CSS
  • Conversion Rate Optimization
  • Service Design
  • Conceptual Modelling
  • Discovery Research
  • Service Blueprinting
  • User Flows
  • Information Architecture
  • User Testing

Tools

  • Figma, Sketch & Framer
  • Adobe Creative Cloud
  • Miro, FigJam & Mural
  • Webflow
  • Google Analytics & Amplitude
  • Maze (User testing)
  • Visual Studio & Github
  • MySQL Workbench

Playground

Painting and drawing

painting or drawing painting or drawing painting or drawing painting or drawing painting or drawing painting or drawing painting or drawing

Interests

  • Painting & sketching
  • Urbanism, walkability and mobility
  • Coffee & espresso science
  • Vinyl collection and live music
  • Taking stuff apart and fixing things
  • Football leagues
  • Plant care