Services
I provide the following services as an independent consultant
Web and Mobile UI Design
Meticulously crafted High Fidelity designs that are 'codable', accessible and responsive.
Discovery & User Research
Foundational understanding of your problem space is the first step for effective design.
Service & Process Design
Map, identify, improve the entire journey to address user needs and pain points.
Design Systems
Scale your products, implement consistency and increase design output.
Conversion Optimization
Get the most out of your product's funnels with analytics, testing and iterations.
Projects
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Enabling BMW owners to effortlessly purchase Verizon Connected Car plans
! designed a microsite that continues inside the MyBMW app to easily view and buy Connected Car plans for BMW customers and their family group.
Improving the Tax Registration Experience for better Usability, Simplicity and Legal Compliance
Independent consultant for Pakistan's federal tax authority, FBR to redesign the registration process for the Income and Sales tax e-government portal, IRIS.
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Redesigning a website to improve UX, accessibility and brand consistency
I worked with Synchrony Bank to redesign their internal design for a website refresh and fixed inconsistencies and accessibility issues.
Optimizing a form experience for both new and power users
Using smart defaults and progressive disclosure to minimize a comprehensive create form, resulting in a 35% improvement in completion rate.
Automating communication for low-literate and offline workers
Translating native mobile app functionalities onto feature phone's capabilities using automated voice calling.
Skills
- User Experience (UX) design
- User Interface (UI) design
- Prototyping
- Wireframing
- Design Systems
- Web Accessibility
- HTML & CSS
- Conversion Rate Optimization
- Service Design
- Conceptual Modelling
- Discovery Research
- Service Blueprinting
- User Flows
- Information Architecture
- User Testing
Tools
- Figma, Sketch & Framer
- Adobe Creative Cloud
- Miro, FigJam & Mural
- Webflow
- Google Analytics & Amplitude
- Maze (User testing)
- Visual Studio & Github
- MySQL Workbench
Testimonials
